Build Trust.

Win Fast.

Lead Markets.

Got Product-Market Fit but lacking the visibility and credibility you need to scale?

I help start ups and scale ups be seen, believed, and remembered.

I am an experienced publicist that has worked with early stage startups, hyper growth companies, tech leaders and elite venture firms. I work the way startups do - fast, flexible, and focused on outcomes.

No bureaucracy, no bloated retainers. Just an expert consultant embedded with your team, turning strategy into action in real time.

“Toby worked effectively and efficiently, delivering a dramatic uplift in media coverage and awareness - both in the UK and North America. His work has been invaluable in supporting sales, talent acquisition and fundraising efforts.”

Simon Muderack, CEO at Windracers
“Toby hit the ground running - quickly getting to grips with the market positioning of a complex product set. Toby's deep experience and relationships delivered great press coverage and substantially raised our profile.”

Will Neale, Founder at Fonix (FTSE:FNX.L)
“Toby was incredibly helpful in positioning us as thought leader and getting our message across through the media to our target audience. Professional, direct and a pleasure to work with. Highly recommended.”

Michael Jackson, Partner at Mangrove Capital Partners (ex-COO at Skype)
"I’ve worked with Toby Walsh on several occasions, from our time together at Grabyo to other start-ups I’m involved with, and he’s consistently impressed me with his PR expertise and dedication. Toby brings a rare combination of creativity, strategic thinking and a vast network that he leverages to deliver results.”

Gareth Capon, CEO at Grabyo
"Toby's creativity and storytelling skills were like rocket fuel for our business. He devised a series of integrated campaigns which successfully engaged our target audience across multiple channels and established us a leading innovator in the legal industry. It was also really refreshing to work with Toby directly. I've found that with bigger agencies you don't get the same exposure to the most experienced folks (they pitch well but often hand over to recent grads, who are bright but not experienced). No such issues with Toby!"

Daniel van Binsbergen, CEO at DraftPilot (previously Founder at Lexoo)

Build Your Narrative, Not Noise.

In today’s crowded marketplace it’s difficult to differentiate and cut through the noise. I can define the strategic narrative that investors fund, customers buy into, and employees rally behind. I make sure every word drives value.

Earn Credibility Fast.

In early stages, perception is reality. I secure the coverage, thought leadership, and third-party validation that signal you’re a serious player — to the market, investors, and future hires. Every story I place builds momentum and trust.

Communications that Compound

I lay the foundations and scale — messaging systems, brand frameworks, and media infrastructure that grow with you. Every milestone becomes a building block toward valuation, market leadership, and category ownership.

Campaigns

Grabyo

Grabyo’s launch campaign generated widespread media coverage - from TechCrunch to The Financial Times - driving deals with the world’s largest sports rights holders, partnerships with social platforms and investment from mega sports stars Thierry Henry, Cesc Fabregas and Tony Parker.
Windracers

Expert media handling skills ensured trials by the dual-use drone developer reached a global audience, without a global agency. Following extensive media coverage - including 14 features by the BBC (TV, radio and online) and a company profile in the Financial Times - Windracers struck numerous deals and is now rapidly scaling.
Mangrove

The thought leadership campaign made Michael Jackson one of the top commentators in crypto, featuring in everything from Financial Times and Bloomberg to BBC Radio 4. As well as building credibility among crypto founders and driving exceptional deal flow, Michael was also invited to interview Luxembourg’s Prime Minister.
W Autonomous

With just a week’s notice, a media event was organized alongside the drone landing on aircraft carrier HMS Prince of Wales - generating national media coverage as well as articles in the most influential defense and aerospace media in Europe and North America. The company has since secured contracts from the UK Ministry of Defence.

Windracers ULTRA MK2 Launch - Aircraft Ground 1 160125.jpg

Get in touch

Contact

Build Trust.

Win Fast.

Lead Markets.

Got Product-Market Fit but lacking the visibility and credibility you need to scale?

“Toby worked effectively and efficiently, delivering a dramatic uplift in media coverage and awareness - both in the UK and North America. His work has been invaluable in supporting sales, talent acquisition and fundraising efforts.”

“Toby hit the ground running - quickly getting to grips with the market positioning of a complex product set. Toby's deep experience and relationships delivered great press coverage and substantially raised our profile.”

“Toby was incredibly helpful in positioning us as thought leader and getting our message across through the media to our target audience. Professional, direct and a pleasure to work with. Highly recommended.”

Build Your Narrative, Not Noise.

In today’s crowded marketplace it’s difficult to differentiate and cut through the noise. I can define the strategic narrative that investors fund, customers buy into, and employees rally behind. I make sure every word drives value.

Earn Credibility Fast.

In early stages, perception is reality. I secure the coverage, thought leadership, and third-party validation that signal you’re a serious player — to the market, investors, and future hires. Every story I place builds momentum and trust.

Communications that Compound

I lay the foundations and scale — messaging systems, brand frameworks, and media infrastructure that grow with you. Every milestone becomes a building block toward valuation, market leadership, and category ownership.

Grabyo

Windracers

Mangrove

W Autonomous

Get in touch