Transforming perceptions of cargo drone developer Windracers from relative unknown to tech champion
Windracers wanted to raise visibility in the industry and drive awareness among potential customers and investors. The company enjoyed a 100X uplift in media reach with extensive national, broadcast, business and trade media coverage including 14 features on BBC News across TV, radio and online, as well as a company profile in the Financial Times. Windracers was named Winner in Financial Times’ Tech Champions awards for logistics while comms drove key hires, generated sales leads and supported fundraising activity.
Driving high quality deal flow for one of Europe’s most successful early stage venture firms
Venture firms often struggle to stand out in an increasingly crowded industry. That cannot be said for Mangrove Capital Partners thanks to a bold and contrarian communications strategy that covered broadcast PR, opinion articles, industry commentary, tech trends reports and events. Mangrove enjoyed regular coverage in the most influential business and technology media - from Financial Times and Bloomberg TV to Techcrunch.
The ‘Tokenisation’ campaign alone generated coverage in 120+ outlets including Financial Times, Bloomberg.com, Bloomberg TV, NYT, Forbes, Business Insider, BBC Radio 4, BBC News, Telegraph, The Times and VentureBeat. Partner Michael Jackson became Europe’s leading commentator on cryptocurrency, was invited to speak at leading fintech conferences and was even asked to interview The Prime Minister of Luxembourg.
Attracting investment from global sports stars and driving partnerships with the world’s largest social platforms and sports rights holders for Grabyo
Devised and executed programme of product PR, customer PR and thought leadership comms to drive sales with major sports rights holders and broadcasters. The campaign generated over 1,000 press articles over three years including in-depth coverage in Financial Times. It was named as one of the hottest UK startups by Independent and invited to speak at Techcrunch Disrupt and Web Summit. Comms drove deals with some of the world’s largest sports rights holders as well as partnerships with Facebook, Instagram, YouTube and Snap.
